This program provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institutes Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification. Covered within this program are the structural foundations of digital marketing, including strategy & planning, search, social media, PPC, email marketing, analytics and much more.
Why should I Iearn this certification?
Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you know the tools and skills needed to create a cohesive, effective online strategy.
This certification is recommended for a variety of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing. Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills and experience and will empower you to maximize the impact of your marketing through powerful digital tools.
There are ten modules in this program:
- Introduction to Digital Marketing
- Search Marketing: SEO
- Search Marketing: PPC
- Digital Display Advertising (DDA)
- Email Marketing
- Social Media Marketing (Part 1)
- Social Media Marketing (Part 2)
- Mobile Marketing
- Strategy & Planning
An accredited training by an accredited training provider.
Duration: 180 minutes
Number of questions: 181(multiple choice, drag and drop, hot spot questions)
Pass mark: 60%. To pass, you need to score 58% in each exam section as well.
Open book/notes: no
Electronic equipment permitted: no